Our Story
Long before EMIT was founded, Bassem Aly had dedicated years to building boats and refining his understanding of what truly defines life on the water. When he established EMIT in 2012, it was the natural evolution of that journey. A brand created to unite craftsmanship, thoughtful design, and meaningful experiences. Today, that vision continues as Bassem Aly and his son, Hakim Aly, work together to lead EMIT into its next chapter.
